Foundation member series: How Annika Launay grew her PR business through the FG network

Freelancing Gems is ONE! We’re going to be celebrating this milestone all month long and we hope you’ll join us on the journey as we stop for a second to celebrate the wins, highlight our foundation members and share some wonderful memories.

In this Foundation Member Series, we’re introducing you to some of the very first women to walk through our virtual doors and discovering what the last year in business and their first year as an FG member has looked like for them. Meet Annika Launay, she specialises in the areas of retail, hospitality, FMCG and tourism and has a passion and flair for helping businesses achieve (and surpass) their communication goals.

Annika Launay is a freelance PR Director, co-owner, and Managing Director of PDPR marketing and creative. She brings a wealth of knowledge to the team spanning over 15 years in the industry. Annika specialises in the areas of retail, hospitality, FMCG and tourism and has a passion and flair for helping businesses achieve (and surpass) their communication goals.

What led you to join Freelancing Gems?

As well as the community, networking and support aspects, the platform provided a great avenue to promote the business and be able to pitch for additional work.

What has being part of Freelancing Gems brought to your life?

The business community and learning opportunities have been advantageous, as well as the connections with other like-minded professionals.

We are now working with an incredible business development executive found through the FG network. Having her industry experience and knowledge has been invaluable for the business.

What are you seeking at this stage in your career?

PDPR predominantly works on consulting projects both short and long-term. Our clients are based all over Australia so remote work has always been a large part of our business.

The flexibility and freedom of owning my own business is incredibly important to me. PDPR gives me the opportunity to work with incredible brands that inspire and excite, as well as the ability to choose clients and projects across multiple industries and locations.

What is one word you would use to describe FG?

Network

What would you say to another woman thinking about joining?

Regardless of what stage you are in business (freelance, start-up, established), the FG community provides an excellent platform to network, meet like-minded individuals, learn and grow your personal and business potential.

Specialising in the areas of retail, hospitality, FMCG and tourism, Annika Launay brings a wealth of PR and communications experience into every business partnership with PDPR. You can connect with her on the Gem Directory. Not a member? Join now.