12 reasons why networking is key to your business growth

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freelance networking groups for women

For us freelancers, the freedom of setting our own hours and choosing where we work can often come with the isolation and loneliness of working solo. Talking to our household plants and staring out the same home office window does nothing for our levels of creativity and problem-solving skills.

As social beings, we thrive in group environments. It’s in communities where we connect and collaborate, share our issues and concerns, build confidence, and celebrate our business wins.

Connecting and networking are key elements of any business development pipeline, and this is especially the case for those in freelancing. Chances are that your next client is coming from a referral within your network, so how do you grow and nurture yours? And why is it so effective in building your client pipeline?

Here are 12 ways networking will grow your freelancing client pipeline and why freelancing networking groups and events for women are a key business growth opportunity.

#1 Professional support

Networking provides a support system of like-minded business owners who understand the challenges and opportunities that come with running your own business. You can share experiences, seek advice, and offer support to one another, and keep the feelings of isolation and loneliness, which impact motivation levels, at bay.

#2 Knowledge sharing

Interacting with other businesswomen allows you to tap into a wealth of knowledge and expertise. You can learn from their successes and failures, gaining valuable insights into various aspects of business.

#3 Collaboration opportunities

Networking often leads to collaboration opportunities. You may find complementary businesses or individuals with whom you can collaborate on projects, co-create products, or share resources.

#4 Increased visibility

Networking events and communities can increase your visibility in your industry or niche. This heightened visibility can lead to more business opportunities and referrals.

#5 Business referrals

Building strong relationships with other businesswomen often results in referrals and recommendations. When they encounter clients or opportunities outside of their scope, they may refer them to you. Yes, please!

#6 Access to resources

Networking can provide access to resources such as funding, suppliers, vendors, and professional services. You can discover new resources that can streamline your operations and reduce costs.

#7 Personal growth

Interacting with successful businesswomen can inspire and motivate you to set higher goals and strive for personal growth. You’ll be exposed to different perspectives and strategies.

#8 Increased confidence

Networking can boost your self-confidence. Engaging in conversations, sharing your experiences, and receiving positive feedback from peers can build your confidence as an entrepreneur.

#9 New perspectives

Interacting with a diverse group of businesswomen exposes you to different perspectives, ideas, and strategies. This can expand your horizons and help you think outside of the box.

#10 Community and camaraderie

Building connections with other businesswomen can create a sense of community and camaraderie. You’re not alone in your entrepreneurial journey, and this support system can be immensely comforting.

#11 Market insights

The valuable insights into market trends, pay rates, customer preferences, and emerging opportunities that come out of regular networking means you can stay ahead of the curve in your industry.

#12 Emotional support

Entrepreneurship can be an emotional rollercoaster. So having a network of other businesswomen who understand these challenges can smoothen the ride, bring a sense of belonging and offer the ultimate cheerleaders when you need to pep talk.

As we often say at Freelancing Gems, you don’t win new business sitting behind your desk. We understand the pain of finding the right networking events or business communities to really support your business growth and drive sales. But do you really want to be in the same position as you are now in six months? Or are you ready to put in the work to grow your business?

That’s why our Freelancing Gems members are offered loads of monthly opportunities to connect, earn and learn together via virtual and in-person coffee meet-ups, online masterclasses, in-person co-working days, and more.

So, if you’re ready to grow, make more money and scale your business, it’s time to register for some networking opportunities near you. Sure, it’s probably out of your comfort zone and will feel a little awkward at first to meet new people. But you’re a brave, strong woman who has already taken the leap into freelancing and running a business, so own your courage, grab your power blazer, and fill your diary with upcoming networking opportunities. You’ll find everything that Freelancing Gems has on offer right here.


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