
Tired of working in isolation and craving more support in your business?
The Gem Academy Mastermind Mentoring program is for you. Hosted by FG CEO Fleur Madden, the 6-month group program features expert speakers who have supported Fleur in her career. From goal setting to business growth strategies and accountability support, apply now for the next Brisbane cohort and the virtual program commencing early-2024.
No matter where you’re at on your career journey, this mastermind program will help you create and scale the business you dream of.
This is the place for you.
- You have big dreams for yourself and your business. You want to up the ante and achieve some big goals this year.
- You want to earn great money and create an incredible impact, and you’re willing to go all in to get there.
- You want to work smarter, not harder – making the time you spend in and on your business count toward your monthly revenue.
This is the ultimate group coaching program to help you break the $100k plus mark and scale your business. Learn step-by-step the business structure, systems and strategies to scale your business from where you are, to where you want to be.
Get ready for more freedom, impact and income. This is the place for you.

Our promise to you
✔️ We are here to hold your hand and keep you accountable to action the steps it takes to get your business to where you want to be.
✔️ We promise to grow your revenue and to keep supporting you until you do.
Hi, I’m Fleur Madden, your new Business Mentor.
An award-winning businesswoman, experienced CEO and Founder, recognised industry expert and women in business speaker with two decades of experience running my own businesses. I started my first company, a PR agency, The Red Republic at 23 and I sold it 14 years later to a multinational. In that time of owning Red, I scaled the business from just me to a team of 50 with offices in Brisbane, the Gold Coast, Sydney and Los Angeles.
Along my journey, I have built and acquired other businesses, including the online beauty e-commerce brand Lulu and Lipstick that I sold in 2016, just after landing my makeup brushes in the Oscars gift bags. I have sat on an international board and since selling The Red Republic in 2018, I have been advising other CEOs on growth strategies. It was during this time that Freelancing Gems as a concept started to come to life.
Over the last five years, I have been coaching CEOs and founders in a 1:1 format with businesses at every stage – from start-ups to scaling, to successful exits.
I have spent my whole career leading teams of women, being passionate about the advancement of women at work and creating opportunities for women to grow and evolve.
You might have seen me pop up over the years in articles in The Collective, Marie Claire, Latte, Today Extra, Studio Ten and The Urban List. I have spoken at conferences around the world, including at home here in Australia as well as in Hong Kong, LA, NYC, Atlanta and South Africa.
I am also a mum to Josiah and Theodore and wife to Jimmy, I lived in NYC in my early 30’s, love Pina Coladas and have a Camilla fetish.
My favourite saying driving me at Freelancing Gems is “Don’t Play Small.”
So let’s not play small, join me in this mastermind to take your business to new heights.
Fleur
Are you stuck right now?
Struggling to get to the next milestone?
We all start our own businesses to have more flexibility and time and earn good money. But sometimes it just isn’t working, despite our efforts.
Things just aren’t firing like we want them to. Or consistency is an issue – some months are great and others are a little slow.
The time is now to invest in you and your business.
We are here to hold your hand and keep you accountable to action the steps it takes to get your business to where you want to be.
Alanna Ball, The Safety Team
“I’m excited to be a part of the mastermind as the level of support amongst the women from week one has been amazing.
I can see the learnings shaping up already to take my business to the next level.
With the guidance of Fleur and the guest speakers, I have no doubt about where I can take my consulting business.”
Join the club
Stop hesitating.
Stop procrastinating.
Stop thinking you are not worth it.
You are the one that can take the action, the step forward to creating and fine-tuning the business you want.
Step up and step in to this coaching program to help you get there.
Crystal Club
For the aspiring freelancer who is experienced in their craft or established freelancer ready to break the $100-150k revenue mark.
- Do you struggle with inconsistent income?
- Are you earning $0-150k/year?
- Are you offering an array of services but need help finetuning to those that are most profitable and scalable?
- Are you wanting to work smarter, not harder?
- Do you need help with cash flow and revenue forecasting?
- Wondering where your next client is coming from?
Investment $499 per month for 6 months

Sapphire Club
For the experienced consultant with an established business ready to accelerate their growth.
- Ready to grow your viable sustainable business but not sure how?
- Already hitting $150k annual revenue and want to kick your next revenue goal?
- No more space in your books and need a plan to grow?
- Ready to take it beyond a solo business?
- Or are you working with sub-contractors but ready to build a team?
- Ready to step up as a the leader of your business?
Investment $599 per month for 6 months

Got a question?
Yes all the monthly sessions will be with Fleur and we will have guest speakers also presenting on specific topics.
Yes, you sure can. We will set up 6 monthly payments linked to your credit card.
Once you apply, we will be in touch to organise your program set-up and schedule your 1:1 welcome call with Fleur.
For the Brisbane in-person program, we will send you the relevant worksheets for that session via email plus a phone recording of any guest speakers so you can watch in your own time.
Our virtual program will be recorded via zoom and available to watch on demand.
For the Brisbane program, each session is held at our Brisbane office located in Stones Corner.
The virtual program will be delivered via zoom.
There are only 20 places available per group. This is a curated curriculum with a small container size so you get 1:1 advice and support.