Social Media Lead
About the Job or Project
Freelancing Gems has partnered with LADbible Australia to find their next Social Media Lead for a 6-12 month contract, 5 days a week in their Melbourne Office.
Job title: Social Lead – LADbible Australia
Department: Content Team
Location: Melbourne, Australia
Reports to: Head of Content
WHO WE ARE
We’re LADbible Group: a voice and identity for a community of more than 120 million people, and a way of life for a generation of fans the world over.
LADbible Group builds youth communities across multiple channels including our websites, Facebook, Instagram, Snapchat, TikTok, YouTube, and our apps. We understand our audience and are on their side. Our community brings people together and we try to use our influence for good.
WHAT WE ARE LOOKING FOR
LADbible Social is our social agency arm and we are looking for a passionate and motivated Social Lead to join our team.
In this role, you will be managing a team of social media managers to produce outstanding social content for one of our major clients’ accounts as well as working on entertaining content for LADbible’s own social channels. You will lead the team to deliver content and other commercial projects, while also playing a role in managing client relationships in conjunction with relevant team leads.
As a Social Lead at LADbible Australia, you will blend ideation, execution, creative strategy, leadership, product ownership and hands-on production to focus on the best-in-class creative work.
WHAT WILL YOU BE DOING
- Oversee and manage the daily creative outputs on our client’s channel as well as work with the Head of Content on strategic direction of commercial projects.
- Implement content and activation strategies for integrated projects.
- Collaborate with Content, Sales and Product and Projects teams to develop rounded creative approaches.
- Be a social and content specialist where you understand the roles and production constraints of different content types.
- Accurately scope projects alongside Product and Projects and Production teams ,and take responsibility for delivering content on time.
- Manage direct reports, with a focus on utilisation and profitability as well as support.
DESIRED EXPERIENCE
- Senior social and/or creative experience within a creative/marketing/advertising environment.
- Experience managing people.
- Broad software skills – Creative Cloud, Logic, Sketch, etc.
- Interest in youth culture, pop cultures and social good
- Understanding of branded content and what makes an engaging, shareable story.
- You are target driven and understand the necessity for tight turnaround times.
- You have a proven ability to think, imagine and produce new and original ideas.
- A range of industry contacts is desirable but not essential
- Knowledge of the company’s brand and overall style.
- Experience of working on various social channels, and how to optimise for each.
- Experience working to strict deadlines and targets.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.
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