Candice

Helping you win customers' Hearts, Minds and Dollars.
Yes, in that order. Like it or not, all purchase decisions start with emotion, even in the B2B space. We call it a shift from Business-to-Business to Business-to-Human.

Hi I'm Candice, known as Candy__zen on insta!
I have 3 girls, Capri, Mica and Olympia, 2 dogs and hubby Mauro. I have been a retail owner operator for 15+ years and over 8+ years obsessed with Shopify and e-commerce. I'm a little crazy, love colour, a little spiritual, I rub crystals and smoke sage! I love helping people and talking to EVERYBODY.

I believe in Karma Marketing,
Rethink your business, rethink your product, rethink packaging

I have a strong passion for purpose-driven brands, sustainable development, karma marketing, shaping and improving brands with mindful marketing, SMM, Shopify obsessed, buying and selling of consumer products, sourcing and small biz.

Building brands using the MMM philosophy, Moderation / Mindfulness / Meaningful.

What are the experiences or “touchpoints” that the customers can see or touch and will allow brands to create a powerful connection with the customers? Various types of sensory touchpoints make your brand distinguish from other brands and so lead to successful emotional branding.