I’m a true multi-hyphenate: photographer, videographer, writer and strategist. I have a BA in Fine Arts and a MA in Journalism, and over 15 years’ experience working for some of the world’s leading brands including Universal Music, Coca-Cola, WGSN and News Corp.
I started my career as a fashion journalist in London in 2005. I travelled the world reporting on emerging trends in fashion, interiors, FMCG and beauty for leading trends forecaster, WGSN.
I then transitioned into the commercial content space where I found my true passion: bringing an editorial authenticity to branded content.
At CA Creative, I create assets with a difference for brands, publishers and people.