Digital Marketing Strategist
Company Name:
Australia Wide
What I do best

Ekaterina Richardson is the Founder and Director of Digital Lab, a leading digital marketing firm launched on the Gold Coast in October 2019.

Ekaterina's career in digital marketing has spanned three continents and covered sectors including banking, financial and professional services; blockchain; technology start-ups; advertising and consulting.

A graduate of Tomsk Polytechnic University (Russia), Ekaterina has bachelor's degrees in International Management and Language Interpretation-Translation. She also holds bachelor's degrees in Language Interpretation-Translation from Charles University (Prague) and the University of Lausanne (Switzerland).

In 2014, Ekaterina swapped the snows of her Siberian homeland for sub-tropical southeast Queensland when she began a Master of Marketing at Queensland University of Technology (QUT), graduating in 2016. She is currently doing an MBA at QUT, where she also mentors marketing students and has lectured as a sessional academic.

Ekaterina has led digital marketing campaigns for major national and international brands. Her previous roles include: Marketing Project Leader at global accounting firm EY; Digital Marketing Consultant for Moscow-based Blackmoon Financial Group; Digital Marketing Coordinator for Stellar Home and Stellar Recruitment (Australia); and Consultant/Customer Experience Platforms at Deloitte Digital (Australia).

The launch of Digital Lab reflects Ekaterina's passion for humanising brands and helping them to build stronger customer relationships via innovative and exciting marketing strategies/campaigns.

Core competencies include:

■ Digital strategy & campaigns
■ Actionable analytics
■ Social media strategy & management
■ PPC: Facebook, Instagram, LinkedIn, Reddit, Twitter, Google AdWords
■ MarTech & marketing automation
■ Salesforce
■ Digital campaign management, tracking & optimisation
■ Content marketing & content creation
■ Email marketing

📧 ekaterina@digital-lab.com.au
📱 04 6655 8951

Favourite Quote
“Whether you think you can, or you think you can't-you're right.”
Henry Ford
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