Laura brings the special sauce of
commercial pragmatism, creative problem solving and an infectious energy that inspires people to get out of their comfort zone, push boundaries, experiment, fail fast and adapt.
17 years of commercial, creative, innovation and strategic expertise in the worlds of advertising, marketing and consultancy. Laura has worked across start- ups, scale-ups, acquisitions, mergers and multinational organisations, with a network of contacts across Europe, United States, Asia and Australia.
Specialises in translating business challenges, market opportunities and industry insights into new products, services and models that drive incremental revenue streams.
Basically, I will take time to understand your business, customer and the competitive market you operate in. I will work collaboratively with you to create a roadmap for growth. And I will execute on it with your full support, feedback and input - ensuring long-term growth and alignment with your company goals.
Many people create wild and flowery strategies... and then like to fade away with no accountability for the outcome. I'm all about the follow through and seeing great results.