🔹 ADVANCED ADOBE INDESIGN, PHOTOSHOP, XD, AFTER EFFECTS, ILLUSTRATOR, LIGHTROOM
Independently concept a design and execute through to completion in a range of branding and commercial retail projects for both print and digital applications.
🔹 WEB DESIGN
Wordpress Elementor website creation from concept through to launch and development, plugin integration, SEO optimisation, custom post creation, with working knowledge of HTML & CSS
🔹 SOCIAL MEDIA CONTENT CREATION AND COPYWRITING
Planning content for appropriate target markets and shooting product or sourcing imagery. Scheduling planned content in advance through online tools such as Hootsuite and SkedSocial with accompanying captions which are written to an individual brand voice.
🔹 EDM DESIGN ADOBE CAMPAIGN AND MAILCHIMP
Designing and creating eDMs for distribution to a national database of recipients. Coordinated scheduling on platforms such as Adobe Campaign and MailChimp.
🔹 DIGITAL DESIGN
Creating digital Google ads and tactical banner offers for online retail promotions, utilising tools such as Google web designer. Also engaged in scheduling digital ads through Ooh! Media and other third-party digital advertising services.
🔹 PRODUCT PHOTOGRAPHY AND ART DIRECTION
Planning shoots to align with brand style and setting up lighting, theme and sets for product photography.
🔹 GOOGLE ANALYTICS
Ability to oversee website activity and success rate of eDMs through Google Analytics.
🔹 ADVANCED MICROSOFT WORD, POWERPOINT & EXCEL
Corporate Presentations, Letterhead Design, Master Powerpoint Design