We have coaches in sport, why not business? Four reasons you need a business coach in your life, now.

With Emma Fisher from Evolve Consultancy Group

Grow/Money /

Ever had a well-meaning friend or family member remark on how lucky you are for achieving press, nailing a major client or making your first sale?

Me too, but we all know that achieving amazing results isn’t luck ladies, it’s on purpose. Many celebrities, politicians, actors, professional sports people, even Oprah, have achieved what they have today on purpose, through hard work, practice, persistence, and by working with a coach.

Why do we as professional businesswomen tend to think we need to do it all ourselves?

When you’re a solopreneur, you want to focus on your passion whilst wearing all the hats that your business demands of you. It’s exhausting and so easy to begin to feel overwhelmed and lose sight of your goals.

“Successful people ask for help” Camille Preston, Fortune.

Asking for help is one of the best decisions you can make as an entrepreneur. It shows that you want to be challenged with a different perspective and are truly ready to succeed in your business.

By definition, a coach is a person who “gives (someone) professional advice on how to attain their goals”. A coach is dedicated to YOU and achieving your business vision. With so many new entrepreneurs in 2020, it’s as important as ever to find that expert dedicated to taking you from where you are now, to where you want to be.

Here are four ways a business coach can help you perform at the top of your boss lady game.

1. Provide guidance

Your passion and reason for starting a business are often based on your zone of genius. Why not utilise a coach for theirs?

A coach will provide bespoke advice for your business based on their experiences and expertise. Finding a coach that fills a knowledge gap for you is the best way to get objective and important information in one swoop! Working together, you can navigate your business journey and implement those building blocks for your empire!

Would you road trip to a new destination without knowing the way? Your business coach can be your GPS, providing you with the pro’s & con’s of the different routes to get you to your end destination, supporting you the whole way!

2. Help you to take a step back

You are working so hard but are you always working smart? A coach can help you prioritise your workload and reshape your thinking to get you working on tasks that really move the needle in the direction of your goals.

By challenging your thinking and coming at your business from a different perspective, you can unlock new ways of working.

3. Brainstorming

When you’re running around like a headless chicken, thinking creatively and implementing something different is not easy. A coach can take you out of the detail and help you see your business through a fresh set of eyes. They are someone you can trust to brainstorm ideas with and create a strategic plan to grow your business.


4. Accountability

Checking in with your coach regularly keeps you on track and accountable for the steps you have agreed to take in your business. Think of them as personal trainers motivating you through a tough session at the gym, you’re one step closer to your business goal!

Consistency is key, so having regular check-ins with your coach ensures you are taking the steps that will lead you to success, even if they feel small.

There are loads of coaches out there; does it matter what kind of coach I choose?


Coaches come in all different shapes and sizes. Most coaches have a background in other fields and have chosen coaching as a way to combine their skills and passion to help others.

Take me for example, I offer business coaching but have a background in Finance. My coaching suits those who want support in managing their business finances. I give advice from a strategic lens, always thinking about the big picture, while making finance fun along the way!

Having a connection with your coach is one of the most critical factors to consider when you’re looking for someone to partner with. The relationship is built on openness and trust, so be prepared to be vulnerable. A coach can’t help you if they don’t know all the facts!

So… how do you choose the right coach?

First, take a look at their website, this will give you a good indication of the type of coaching they offer and if there are other services or tools that might be available.

Next, check out their socials. Instagram and Facebook are a great way to see the coaching style that they offer and what they are passionate about.

Then, book a call! Most coaches offer free discovery calls where you can get to know them and understand their style, what they offer and how they might be able to help you.

But wait, is it affordable?

It has never been easier and more affordable to access a coach. With the rise in virtual working, there are many affordable coaches to choose from with different skills, easily accessed via video calls.

Some coaches offer short or long terms programmes, while others offer ad hoc or monthly check-ins for a set hourly fee.

If you want a silent business partner that can help you when you ask yourself ‘what’s next?’ then maybe, it’s time for a coach

About the author

Emma Fisher is the founder of Evolve Consultancy Group and co-founder of She Elevates. Her passion and drive as a Chartered Accountant helps and empowers entrepreneurs in their business. With several years’ experience across start-ups & global companies, she prides herself on bringing a relaxed approach to finance. Emma is also a Freelancing Gem member and you can connect with her on the Gem Directory here.