10 Proven Strategies for Women in Business to Boost Year-end Revenue
By Danielle Lewis, Founder, SPARK Business
As the business year approaches its end, female entrepreneurs have a golden opportunity to maximize revenue and set the stage for a prosperous new year. But I get it, a lot of us are limping to the finish line… feeling overwhelmed and burnt out by another tricky year. So these tips are tailored to be small, actionable and NOT cost any money.
Pick the ones that resonate with you the most and add them into your schedule to increase revenue for a successful end to 2023.
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Reconnect with Past Sales Leads
Rekindle relationships with past leads who didn’t make a purchase. A personalized follow-up can uncover their current needs and potentially convert those missed opportunities into sales.
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Strategic Planning with Current Customers
Reach out to your existing customer base and initiate discussions about their needs and goals for 2024. Lock in future revenue by aligning your offerings with their long-term plans.
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Upselling Opportunities
Brainstorm additional products or services to offer your existing customers. Upselling not only boosts revenue per transaction but also deepens your relationship with clients.
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Collaborate and Network
Explore business networks and communities. Share your business story and collaborate with like-minded professionals, creating opportunities for growth and expansion. Have you been meaning to join that women in business network all year? Give yourself the gift of community this year.
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Enhance Online Presence
Strengthen your digital footprint by optimizing your website and social media presence. How? Revisit your unique selling proposition, how you talk about your business, your offers and any lead magnets. Make sure every digital platform you are on (website, Instagram, Facebook etc) is singing the same song. And make sure it’s easy for any potential customer to contact you!
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Year-end Promotions
Create compelling year-end promotions or exclusive deals to stimulate customer interest and drive sales. Limited-time offers can create a sense of urgency, motivating customers to make a purchase before the year concludes.
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Target Dream Clients
Identify and reach out to ten dream clients who align with your business goals. Establishing connections with these key individuals can open doors to lucrative partnerships and projects in the future. Putting yourself out there and telling the universe who you want to attract is the best way to bring in more of what you want into your business.
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Overcome Fears and Podcast Interviews
Conquer any fears you may have about public speaking and get interviewed on relevant podcasts. Sharing your expertise and business insights can boost your credibility and attract a broader audience.
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Revitalize Your Email List
Dust off your email list and remind subscribers of the value you bring to the table. Showcase how you can collaborate or assist them, rekindling interest and potentially generating new business.
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Live Social Media Engagement
Go live on your social media platforms and invite your audience to book a complimentary discovery call. This interactive approach helps your audience connect with YOU as a human and allows you to showcase your expertise and demonstrate the unique value you can bring to their businesses.
These 10 targeted strategies provide a roadmap for women in business to increase revenue, solidify customer relationships, and position themselves for sustained success. By implementing these tips, you can navigate the year-end period with confidence and set the stage for a prosperous new business year.
Want a BONUS cash injection? Consider applying for the quarterly $15k in the SPARK Women in Business Grants! Applications are now open for the November intake until 30 November, 2023.
About the author
Danielle is the Co-Founder & CEO of Scrunch, a membership for marketers who want to grow their reach & revenue. And the Founder of SPARK, a community for women in business who want to grow their profit & impact.
Danielle has a background in fashion design, blogging and enterprise sales. Ten years ago she started a local Brisbane-based blog while pursuing a career in enterprise sales for Australia’s largest telecommunications company. It was through this blog that the world of digital Influencers and their challenges would interest her so much that she threw in a rising career to pursue the world of technology startups.
Over the last decade, Danielle has raised over $ 3 million in capital, built a global remote team, built and exited a D2C company and will always share real startup stories to help female founders shortcut their success in business, no matter what that looks like for them.
Awarded EY Entrepreneur of the Year in 2019, Danielle is building a life she loves around sales and marketing and showing other leading females how they can do the same. Outside of business Danielle’s heart belongs to travel, yoga and champagne!
