Campaign Manager
About the Job or Project
3 Month Contract, immediate start – Working with the Head of Marketing, the Campaign Manager is to develop and implement all Above the Line (ATL) campaigns and strategic marketing activities to grow the brand recall for TerryWhite Chemmart and assist in generating footfall in to store (bricks and mortar sales) as well as increasing online sales through digital and social media campaigns.
The Campaign Manager will work with suppliers to generate strong brand campaigns that will adhere to the TerryWhite Chemmart brand guidelines and provide increased share of voice in all marketing channels and platforms, without additional spend required or through those initiatives outlined within the marketing presenter. These campaigns will include health promotions, Product/Price, infomercials and advertorials.
The Campaign Manager should regularly be seeking opportunities to grow the TerryWhite Chemmart marketing channel opportunities, and where possible build relationships with suppliers to leverage the TerryWhite Chemmart brand through supplier-based marketing campaigns.
This role will work closely with the Head of Marketing to ensure all ATL campaigns are delivered to external agencies or media outlets on time and within the allocated budget. It also manages production of ATL and POS.
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