Digital Freelancer
About the Job or Project
Company description
Caravel Media is an all-inclusive media agency that specializes in both traditional and digital media planning and buying. We provide an independent approach to media buying that focuses on positive outcomes.
Job description
Caravel Media is looking for an experienced digital freelancer to work for two half days per week across multiple digital campaigns.
We require someone with experience in digital campaign optimisations and reporting across Facebook Ads, Google Ads, Linkedin Ads and Google Analytics/Tag Manager.
Roles will include monitoring all digital campaigns across multiple clients, optimising campaigns to improve performance and reporting campaign performance to our team and building post campaign reports for clients. We will require someone with the experience to draw insights from campaign performance to help inform future campaign updates.
The successful candidate will also be required to monitor and report on web traffic and user site behaviour through Google Analytics. Skills in pixel/Google Tag implementation is looked upon favourably.
Experience in UX optimisation and web design is looked upon favourably but not essential.
We value a good work life balance so offer flexibility in working hours and days. Our office is based in Cannon Hill, however the job will have flexibility to work from home for the right person.
Responsibilities:
– Monitor performance of digital campaigns across Google Ads, Facebook Ads, Linkedin Ads
– Optimise digital campaigns where necessary, reporting to the Caravel team on any changes or insights drawn from campaign progress plus regular keyword mining
– Build monthly campaign reports for clients
– Monitor and report on website traffic and user behaviour across Google Analytics
– Install FB pixel and implement Google Tag Manager tracking across websites
Requirements:
– Experience in biddable media – Facebook Ads, Linkedin Ads, Google Ads as well as Google Analytics and Tag Manager
– Experience in digital campaign reporting and strategy incl Google Datastudio
– Excellent attention to detail and written/verbal communication skills
– Eye for design (graphic design skills looked upon favourably)
– Proficiency in Microsoft Powerpoint and Excel
Please connect with your resume and cover letter below
This job advertisement has expired.