Digital Marketing

About the Job or Project

Like craft beer? Creating stories? Based in Melbourne? 

Bodriggy Brewing Co is hiring a content creator, video and photographic talent who knows their way around a database and social media platform.

• Freelance or part time, up to three days per week with the opportunity to grow into a full-time role.
• Reporting to the Brand/Marketing Manager
• Based in Abbotsford with flexible WFH options
• Competitive rate
• Immediate start

Working with the Brand and Marketing manager, you will take over social media content management and collaborate on how Bodriggy’s stories and news will come to life via confident content creation through camera and video work and copywriting.

This position will play a significant role in supporting Bodriggy’s Marketing Manager to bring the brand to life across owned and paid channels, including paid and organic social media and website/blog content, by creating exceptional quality content that drives awareness, engagement, and ROI,

• Working with the Brand/ Marketing Manager, you will be championing content production and in turn the growth of the Bodriggy digital brand, by ensuring a constant flow of engaging and strategic content which converts into brand awareness, engagement and leads.
• Key pillars for production will include long and short form content including segmented features, product awareness, stories and campaign based activity. These will be all-in with Bodriggy’s identity around humour, music, arts and the community.
• Manage an engaging content calendar that brings to life the Bodriggy Brewing Co brand pillars and engages all digital marketing levers to drive brand awareness, engagement, and conversion.
• Execute the production and delivery of all paid media creative assets to drive brand awareness, consideration, and conversion. You will work closely with the Brand and Marketing Manager to understand creative asset requirements and manage planning and production of all assets.
• Coordinate copy writing requirements for all content for social media captions and the occasional eDM. Ensure copy is reflective of Bodriggy tone of voice and relevant to the objective of the content.
• Keeping website event pages up to date and assisting with the e-commerce online shop.
• Create or work with the design team to execute briefs for campaigns and other promotional work.
• Assist the Brand Manager with external detailed shot lists, concepts, reference images and prop lists.
• Have a high understanding of both premium brands and social trends to recommend social media content based on competitor and industry insights
• Engage with fans and bring to life Bodriggy’s personality through fan engagement, re-posting high value content across channels
• Creating engaging video content that can be used across stories, reels & IGTV, including filming, editing and publishing.

Ideal Applicant or Experience

You’re right for this job if…

• You’re highly creative/curious: And have developed skills in all kinds of promotional disciplines like copywriting, campaign creation and photography/design.
• You’re a team player: Creating for an existing brand doesn’t bother you. You’re excited to develop it further.
• You keep a tidy ship: And don’t mind a spreadsheet or two.
• Deadline oriented:  You know how to work within a timeline and how dependencies work. You’re happy to remind people of this.
• Sweat the small stuff: No detail is too time consuming to care about.
• A good eye: You’re confident with creative direction. And understand a creative journey requires patience as well as skill.
• You work hard but can have a good time. Your ultimate worklife is one you are passionate about and enjoy whilst executing deadlines.

Content production

• 2+ years experience in video production including briefing, shooting and editing
• Experienced in end-to-end production of video content including storyboarding, scripting and content development, setting up and filming interviews, documentary style shooting and directing through to the editing process
• Experienced and confident photographer in all formats
• Experience using editing and production tools including camera and studio full set-up and equipment; Premier Pro and Adobe Suite for editing and animation; YouTube and social media management platforms for delivery; and, Data and analytics tools for video analysis and optimisation
• You will have a portfolio demonstrating your video content and campaign creation experience

Copywriting/ digital comms

• 2-3 years of experience or similar
• Highly organised, with an ability to meet tight deadlines and manage multiple tasks
• Strong copywriting skills
• A strong understanding of paid media placements, formats and best practice
• Able to take direction but happy to work autonomously
• Ability to edit and proof-read your own work
• Confident with technology
• A solid understanding of social media marketing for business and trends
• Exceptional attention to detail
• Experience in managing, planning, and creating content on digital platforms (Facebook, Instagram, YouTube, LinkedIn and emerging relevant platforms)
• Bonus: e-commerce and database management experience

Required Skills and Services

Content Creator
Digital marketing
Marketing communications