Karen
I elevate a company's profile, product or service by designing meaningful & emotive Brand Identities that generate Connection, Impact & Profit.
I fuse High-Level Creativity, Passion & Purpose to shift industry & customer mindsets in order to revolutionise your Brand’s Perceived Value from ‘Commodity’ (I have options) to ‘Desire’ (I can only get this from you!).
I help improve Brand Equity and Marketing Return On Investment for my clients by capturing the Essence (the Heart & Soul of who you are & why) and the Uniqueness of your Brand by strategically communicating its true value in the marketplace.
My services include:
> BRAND STRATEGY WORKSHOPS + PROFIT INSIGHTS
> BRAND NAMING + TRADEMARKING
> BRAND ARCHITECTURE + BRAND STORY
(Vision, Mission, Values, Brand Promise, Brand Tone of Voice)
> BRAND INNOVATION + DESIGN + BRAND ASSETS
(Visual Identities, Brand Guidelines, Brand Logo, Typefaces, Colour Palettes, Hero Brand Images + Graphics, Content + Photography)
> BRAND IMPLEMENTATION
(We apply your Brand Assets, Visual Identity + Content consistently + correctly across all customer
touch points — including print, digital and interiors.
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