An ex-corporate boss for a global top 5 company, now using her skills and passion to deliver a remarkable client experience
Meet Cassie, a Brisbane based Videographer and imperfect environmentalist. Cassie considers her genius zone to be creating videos with heart that tell stories and engage the viewer emotionally because if you can’t do that then what are we here for. An ex-corporate boss for a global top 5 company, now using her skills and passion to deliver a remarkable client experience based on great communication, a quality product and frictionless process making your next video project you funniest and most creative one yet. Not only is she a talented videographer, she’s also a down right amazing human and donates 2.5% of her profits to planting trees to help reforest the Bryon Shire ‘Big Scrub’.
When and why did you ditch the 9-5 and go out on your own?
After 11 years working in corporate management for the world’s best company (legit they really are) I decided to take things in a different direction and use my creative skills to build a business. I always knew I wanted to be a business owner it was just a question of what or how. A few failed attempts over the years and 3 years ago I fell in love with videography (literally because I briefly dated a videographer haha) and from there I thought, dammm I could do this and I know I would love it. So 3 years in biz and 8 months full time now I am loving the process of building my brand and creating something new, meeting amazing and inspiring people and enjoying the freedom of my time being…. Well… my time.
What’s the best piece of advice you’d give to someone who is waiting to take the leap to work for themselves?
The best piece of advice I would give someone contemplating taking the leap for themselves is… 2 words: Self Awareness! Without this I think everything in life is hard let alone running a business. Knowing yourself, knowing your strengths and development opportunities, owning them and leveraging your mind is such an important part of growing into a business owners. Part of this is not beating yourself up and having self-compassion (easier said than done right ladies). Being open minded and willing to see different perspectives. Being kind and also allowing yourself to be strong and brave when you need to. I think if you prioritise this then all your decision making flows from here and therefore it will help you make the tough calls on life. But also remembering in this process there is no right or wrong answer so the quicker you make a decision that you decide was the wrong one in hindsight, the quicker you know it’s the wrong path and can move on.
Best tips for winning new business?
Build relationships. That’s all I can say really. I’ve recently started having genuine conversations with other brands who follow me on socials (with no agenda other than to connect with people and hear their story). 2 of those have already grown into jobs for me which is ace!
Oh…. Also, I heard on a podcast today to price for your value not price for the hours that you do. So really it forces you to focus solely on the value that you deliver which I think can be a cool way of looking at things.
What has been your favourite client/project you’ve done to date?
Hhmm there have been some incredible businesses I’ve worked with so this is a tough one. My top two have probably been the girls @ Women Love Tech and also the team at the Gold Coast Private Hospital. 😀
What is a business win you’re currently celebrating?
I recently got a business coach who is an incredible man who I heard on a podcast talking about his businesses and a sustainable future. I stalked him on Linked In for a while and then asked him to be my mentor and he kindly said yes! He’s already delivered so much value and is a top, inspiring person to hear from.